Earth Worm Jim - New release?

[rihia2k]

So I was down at my central comic store, and on the way out I spotted some new Mezco Earthworm Jim figures.
Is there any particular reason for this old school character re-emerging?
New cartoon or game in the works, or is Mezco just being really random?
I've often considered picking up the old toyline, but I doubt I'll be tempted by this Mezco.
I don't see these flying off of the shelf, most young folks won't even care about EWJ, will they?

[rawlin]

Of what I can tell, there are new game releases. It's also available on mobile phones.